About the role…

As Synthesia’s go-to-market strategy matures and marketing scales, we’re building stronger operational foundations to drive predictable growth. We’re looking for a Marketing Operations Manager to own and optimize the marketing engine — ensuring data integrity, scalable processes, and visibility into marketing performance. 

Sitting within our RevOps team, this role will sit at the intersection of marketing, operations, and sales, driving automation, insights, and operational excellence that enable the team to move faster and smarter.

What you’ll be doing…

1. Technology & Tools:

• Website & Analytics Management
• Own website measurement and analytics setup (Google Analytics, GTM).
• Own measurability of performance marketing return, and work with ad platform owners to drive ROAS.
• Audit and improve event tracking — including demo forms, pricing page, and self-serve sign-ups - using Segment CDP.
• Ensure reliable, clean data for decision-making.
• Attribution
• Strengthen ad attribution (CAPI, MTA) and improve CRM attribution logic.
• Maintain alignment and data integrity between HubSpot, Salesforce and our data platform.
• Automation & Process
• Build and maintain workflows, email programs, and campaign templates for scalable execution.
• Standardize and automate campaign operations across field events, webinars, and paid channels.
• Tech Stack Ownership
• Centralize ownership of all marketing technology and integrations with other tooling.
• Lead HubSpot optimization or migration to an enterprise-grade marketing automation platform.
• Ensure field alignment across systems (fields, routing, account matching, tracking).

2. Data Management & Reporting:

• Data Quality
• Maintain clean, standardized data across. Build proactive issue-flagging and data QA mechanisms.
• Reporting & Insights
• Build and maintain marketing dashboards (funnel performance, pipeline influence, ROI).
• Support ad hoc analysis and root-cause investigations for performance drops.
• Provide full-funnel and lifecycle visibility — from awareness to closed-won.
• Deliver ICP-level insights on channel effectiveness and buyer engagement patterns.
• Lead & Intent Scoring
• Design and implement lead scoring models combining demographic fit and behavioral intent.
• Help sales prioritize outreach through clear, actionable scoring frameworks.

3. Process & Workflow Optimization:

• Lead Lifecycle Management
• Define and optimize lead routing, scoring, and handoff between marketing and sales.
• Ensure enrichment, activity-based routing, and smooth SDR/AE follow-up.
• Automation & Efficiency
• Automate repetitive marketing tasks and workflows for field marketing, SEO, and ads.
• Enable marketing teams to focus on creativity and customer engagement, not manual ops.
• Field Marketing Enablement
• Streamline event and campaign processes to minimize operational overhead.
• Improve data capture, tracking, and ROI reporting for field events.

What you’ll bring...

• 5-7 years in Marketing Operations, Revenue Operations, or related operational or analytical roles.
• Hands-on experience with HubSpot, Salesforce, LeanData and marketing analytics tools. Experience with a sequencing tool (Outreach, SalesLoft, Groove, Gong) is a bonus.
• Deep experience in performance marketing and analytics, including hands-on within Google, Meta and LinkedIn ad platforms.
• Demonstrable experience creating and improving attribution models that drive decision-making.
• Strong understanding of inbound pipeline generation processes, including routing, prospect sequencing, enrichment and outreach.
• Exceptional data skills; able to conduct deep investigative analysis to identify issues and uncover areas of opportunity. The ability to write SQL is a strong bonus.
• Excellent cross-functional communication skills — especially with marketing, sales, and ops teams.